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Nice! As well,Eater says that Cheerwine is such an integral part of the barbecue experience, it's part of what's known as the "Southern Handshake," which means barbecue in one hand and Cheerwine in the other, explains Southern Living. The first production was on July 4th in a 100% debt-free, state-of-the-art facility using Crown bottling equipment. Peeler created Cheerwine in 1917 in Salisbury, North Carolina amid a sugar shortage. A man named L.D. Learn how your comment data is processed. North Carolinas favorite cherry soda goes hand in hand with barbecue. It's somehow mega-famous it has its own festival and fan club, says Southern Living - and it's almost totally under the radar at the same time, depending on what region of the United States we're talking about. Founded by Lewis D. Peeler in 1917, Cheerwine is a Piedmont-produced and distributed soda based in Salisbury, North Carolina. We also introduced several new flavors, beginning with Cheerwine Holiday Punch in 2014, Cheerwine Squeeze in 2015, and Cheerwine Kreme in 2016. Bake for 1 hour and 15 minutes to one hour and a half at 350 degrees F. Check on the earlier time with a toothpick. Get an exclusive look inside Princess Cruises' legendary Discovery Princess, Paradise found: These are the best beaches across the United States, Savor the scenery: 10 restaurants with the most picturesque waterfront views in the US, Where are the best places to enjoy a sweet treat? Today, you can get those glass bottles (made with cane sugar) in specialty shops, while grocery stores are more likely to have the cans and plastic bottles. Made in North Carolina, and over 100 years old. By 1924, Cheerwine was outselling Mint Cola and Peeler's company became Cheerwine Bottling Co. Today, it's still family-run, making it the oldest continuously-run soda company in the country (via Southern Living). In 1992, Cheerwine celebrated 75 years of success and produced a commemorative bottle. Sugar had been rationed due to World War I, so Peeler used cherry flavoring to help sweeten his new soda, which he called Cheerwine: getting the 'cheer' because he deemed . See. 2023 Atlas Obscura. There is live music, local crafts, kid-friendly activities, Cheerwine tacos, Cheerwine floats, and money donated to a local charity. If you call anywhere else home, however, you might have only a passing familiarity with this beverage, or maybe you've never even heard of it. (If you're not, you probably thought we were talking about some sugar-infused bum wine -- you also just proved you're a Yankee, you Yank.) You can also call it "Nectar of North Carolina" and the "Legend"The delightfully sweet, Tar Heel State-bred soda's first nickname was born early on and for obvious reasons, but a redesign of the label created the second moniker. It tastes like cough medicine to me, he says. Here are 14 tasty tidbits about the cherry drink that's invading store shelves nationwide: 1. Cheerwine - Wikipedia 7. Reddit, Inc. 2023. The year was 1917, and the trouble was a sugar shortage caused by the first World War. You have entered an incorrect email address! What does Cheerwine Taste Like? Many of these bottles have become cherished collectibles. It's more carbonated than the sodas you're used to drinkingHow intense is Cheerwine's carbonation? After cracking it open, it did have that . The turn of the 21st century was a period of innovation for Cheerwine, as the company's website explains. Peelers Cheerwine quickly began outselling the original mint soda. It became the Carolina Beverage Corporation and was first making a mint cola. AskAnAmerican: Learn about America, straight from the mouths of Americans. Famous for its distinct cherry flavor and burgundy color, Cheerwine has enjoyed tremendous popularity among many North Carolinians though its reception and . There are a number of different types of Cheerwine cakes made around the South. And right now our goal is to educate people and get others to try it. 10 Facts About Cheerwine, the Beloved Southern Soft Drink Cheerwine moved to its present location in July of 1967. Most of its business resides in the Carolinas, but in recent years it has expanded to the Midwest and has added a bottler in California. By 2017, all 50 states will be blessed with the soda's presenceStill independently owned, Carolina Bottling Company has partnered with Pepsi Bottling Company to make sure all the US knows about their "Born in the South. What's wrong with the taste or marketability of the beverage if it tastes good (does it)? Arguably the second most popular Blue Grass state beverage other than bourbon, of course Ale-8 is a classic that locals have no intention of giving up anytime soon. Please enter a valid email and try again. Later, plastic 2-liter bottles were introduced. There was still a bit of tang in there, but the . By 2017 -- the company's 100th anniversary -- people in all 50 states will be able to snap pics of the South's "Legend" with their own iconic skylines, like this one in LA. After a bit of tinkering, he landed on the Cheerwine recipe. Friends of pitmaster Sam Jones, a sixth-generation smoked meat guru known for serving up whole hog barbecue at the acclaimed Skylight Inn in Ayden as well as the more recently opened Sam Jones BBQ in Winterville, say hes rarely seen without a Cheerwine in his hand. Nowadays, Ale-8 is a popular addition to favorite Southern baked goods, such as pound cake. Cheerwine is More Than a Soft Drink Its a Lifestyle Statement, Top 10 Best Charlotte Dance Studios for Kids, Top 10 Best Charlotte Swim Schools - Swimming Lessons. More recently, Cheerwine has turned its attention back to soda but still keeps experimenting. This cherry-flavored soda is Southern at its roots, created in 1917 and still operated by a family-owned company. No word yet if a third-annual concert is in the works for Summer 2014. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. May to patients seeking a cure for stomach pains, this strong ginger ale is now a South Carolina classic. Today, the company leans into its all-American, especially Southern, identity with its nickname, "Nectar of North Carolina.". Demand went up and we had no choice but to get our first delivery truck. My only gripe about it is the 12 pack cans carton. Cream softened butter, shortening, and sugar until light and fluffy in a large mixing bowl. With the perfect taste secured, he needed a name. This cherry soda from North Carolina with a bubbly effervescence and one of a kind taste became an instant hit. Cheerwine is a cherry flavored soda that was created in Salisbury, NC in 1917. But despite growing concern over sugars health effects (and the related emergence of controversial soda taxes), many Americans are unlikely to give up their beloved carbonated beverages until theyre pried from their cold, dead hands. The taste has been likened to Dr Pepper mixed with cherry syrup (though for the record, Cheerwine was . Top 10 Best Charlotte Birthday Party Venues, Things to do During Layover in the Charlotte Airport, 1 cup butter (2 sticks) can use margarine but butter is better, 8 drops red food coloring (optional) but gives the cake a prettier color. In 2010, Cheerwine teamed up with another native son, North Carolina-born Krispy Kreme, to launch Cheerwine doughnuts that are revived annually for a limited time. Shutterstock By Courtney Iseman / Updated: Feb. 3, 2023 4:32 pm EST The drink known as Cheerwine is a bit of a contradiction. Cheerwine has a mildly sweet flavor with strong cherry notes, most notably black cherry; is burgundy-colored; and has an unusually high degree of carbonation compared to other soft drinks.Variants: Cheerwine Zero Sugar; Caffeine-free Flavor: Black cherryManufacturer: Carolina Beverage Corporation L.D. Cheerwine - North Carolina Soft Drink | The Charlotte Moms Cheerwine "Born in the South. Everything You Need to Know About Cheerwine, Everything You Need to Know About Peanuts, Cooking Class: Old-Fashioned Apple Dumplings, Enter to Win an Essential Cake Baking Kit from Swans Down, Upgrade Your Holiday Baking with Swans Down Cake Flour. Now the oldest continuously family-owned soft drink company in America, the Carolina Beverage Corporation produces Cheerwine and only Cheerwine, with a few variations on the theme: an original cane sugar variety that comes in glass bottles and can be found at specialty stores the mass-market cans and two-liters, like most other sodas, contain high-fructose corn syrup plus a Diet Cheerwine that was first launched in the 60s. All rights reserved. Cheerwine : r/Soda - Reddit For a pinker color, add food coloring and mix. In 2019 we launched theCheerwineUniquely Southern Summer Contest - a social media photo contest depicting how fans were creating cheer and enjoyed their summer. That meant Peeler had to devise a drink that tasted good but had less sugar. His drive to start his own soft drink led him to a salesman from St. Louis who sold him a wild cherry flavor that blended well with other flavors. 32 comments. That's a thirty per-cent increase! Like ginger ale, Cheerwine is named for its closeness in color to the alcoholic beverage. Our slogan during this period was: In Tune With Your Taste. 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After he purchased some cherry flavoring, he found that he could create a sweeter tasting soda without having to add more sugar (which was in short supply in the early 1900s). There are many Cheerwine fans. Lewis D. Peeler, a businessman from Salisbury, NC, had an interest in soda mixing and also a building that was convenient to the railroad line. Line cupcake pans with liners and set aside. Peeler's family. With a burgundy-red color and cheery disposition, the name "Cheerwine" simply made sense. With a burgundy-red color and cheery disposition, the name Cheerwine simply made sense. The cherry-flavored based soda has long been a hit in the Atlanta area, along the coast in the South as well as in Virginia. Also, the 6 ounce bottle changed to a king size 8 ounce bottle. All rights reserved. Since you cant get it everywhere, a bottle of Cheerwine feels special, so we exalt it, the chef says. Food Culture Why Cheerwine has been North Carolina's favorite cherry soda for over 100 years On all occasions, it's good taste By Jelisa Castrodale April 5, 2021 Even diet soda drinkers can. 2023 Carolina Beverage Corp. Cheerwine® and Cheerwine Zero Sugar® are registered trademarks of Carolina Beverage Corp. All rights reserved. 4. Grease a tube cake or bundt cake pan and pour the batter in pan. Diet Cheerwine contains the same mouthwatering effervescence and a sweet, tangy flavor that makes it a southern favorite. Why Cheerwine is North Carolina's favorite cherry soda - 10Best If you aren't a fan of cherry flavor, cola style sodas, you're not gonna like it. Off-Brand Drinks That Taste Better Than The Real Thing (Slideshow) We are so grateful to our large and loyal customer base in North Carolina, says Ritchie, who was raised in the business and joined it after college. Instantly, Peeler had a product that tasted great and could go on to market as a slightly healthier alternative to more sugary soft drinks. Sign up here and check out the Cheerwine Tastemakers Facebook group. In 2018 we introduced the taglineUniquely Southernas a celebration of where we come from and our one-of-a-kind taste. The creators of Cheerwine tracked down old-fashioned soda fountains in order to serve Cheerwine because the standard drink machines can't handle the carbonation. Vote now, Why North Carolina BBQ is so misunderstood, Discover what Shelbyville, KY, is known for and the beauty of this idyllic small town, Your California Privacy Rights / Privacy Policy. It simply looks a bit like beer. He started selling Cheerwine, and in 1924, changed the name to the Piedmont Cheerwine Bottling Company. Shutterstock. Cheerwine is fairly unusual amongst sodas for what the company calls its "cherry taste and rich burgundy color." Cheerwine has a very sweet cherry flavor and an unusually high degree of carbonation compared with many other soft drinks. For example, the brand recounts, President Dwight D. Eisenhower enjoyed his first Cheerwine in 1953 and is reported to have exclaimed, "Ike likes!". Your California Privacy Rights / Privacy Policy. He named his company Carolina Bottling Company. North Carolina's seasonal delicacy is brought to you by algae. Add eggs one at a time and beat well. Cheerwines original slogan, For health and pleasure, suggested that the nonalcoholic, burgundy beverage was a superior choice for health-conscious drinkers. Notify me of follow-up comments by email. Peeler founded the Carolina Beverage Corp. and Cheerwine Bottling Co. in 1917, and when he passed away in 1931, his son Clifford took over the company. There are barbecue sauces using it, including this commercially made one available on Cheerwine's website and recipes for DIY options like this one on Foodie Post. In another Huffington Post blind taste test, users preferred the Walgreen . Some are layer cakes with frosting and some are sheet cakes. In 2020, with the refresh of Cheerwine.com, we added a library of delicious Cheerwine recipes for all to enjoy, and even an option to submit your own Cheerwine recipe! Raised in a Glass." Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. ), Despite concerns about a shrinking soda market thats leading big bottlers like Coca-Cola to focus their efforts on other products such as ready-to drink tea and coffee and flavored water, the company seems fairly confident about its future: Sales have continued to increase even as the [soft drink] category has been shrinking, and we do credit our fans for that, Harper says. Originally, "Bottling Company" was printed beneath the Cheerwine name, but that's since been replaced with "Legend since 1917". The brands original slogan: For health and pleasure.). Vinegar based barbecue and Cheerwine make life worth living. What is Mountain Dew supposed to taste like? Peeler had a dream of making a new soft drink. After the success of the Centennial Celebration, the annual Cheerwine Festival, hosted by the City of Salisbury, has since brought over 60,000 attendees each year to downtown Salisbury's Main Street. The shows also let fans screen the concerts live if they pledged community service hours. Cheerwine spells good times for fans, and the company has always been small and supportive of local community projects. And something about a bottle of Cheerwine, poured over crushed ice, just pairs so perfectly with the crispy, salty flavors and textures of fried chicken.". The cherry soda from North Carolina with a bubbly effervescence and one of a kind taste became an instant hit. Cheerwine is caffeine-free and has a slightly lower . Get Fun Free Stuff to do in Charlotte - Enter your email address to subscribe. Sugar junkies (read: us) were rocked this week by news that a new soda tax might force . After the success of the Centennial Celebration, the annual Cheerwine Festival, hosted by the City of Salisbury, has since brought over 60,000 attendees each year to downtown Salisburys Main Street. Our first slogan: For Health & Pleasure! That of course extends to the regional sodas that have become a staple on many a picnic, dinner and celebratory table. Ohio BBQ chain Old Carolina Barbecue Company tracked down old-fashioned soda fountains so they could serve Cheerwine, because the standard drink machines couldn't handle the carbonation. Everything You Need to Know About Cheerwine - Taste of the South The cherry-flavored soda is flowing when the annual Cheerwine Festival takes over the company's hometown of Salisbury every May. A teenager from Cleveland, NC says, Cheerwine is the best soda ever.. Smooth and refreshing, the unique cherry taste is unlike any other soda. Back In 1917, general store owner L.D. 2023 www.southernkitchen.com. In 2018 we introduced the taglineUniquely Southernas a celebration of where we come from and our one-of-a-kind taste. It might be sweet and citrusy, but that's never really been its main selling point. Youll hear about good times barbecues, NASCAR trips, backyard parties, and other wonderful Cheerwine moments. Peeler was looking for a new flavor, along with a way to give his drink a sweet taste despite the fact that there was a sugar shortage and cane sugar was being rationed. Online, recipes abound for everything from Cheerwine cobbler to Cheerwine sangria by way of Alton Brown. While these name-brand sodas certainly have at place in the hearts of many a Southerner, there are other, hyper-local brands that are, dare we say, better. "I didn't drink much soda when I was a kid my parents didn't keep sugar in the house so it was always a special treat when we got to drink Cheerwine, Christensen says. Sorry folks but it does not taste like wine. According to the company's website, when war came, Clifford Peeler donated scrap metal to the war effort including the company's first Dixie Filler machine, old signs, and other pieces of memorabilia. This seemed inevitable since pound cakes are super popular in the South. [8] The drink doesn't just gowith food, though. Blenheim has been family-owned and operated since the early1800s. 10 Lesser-Known Sodas Our Taste Buds Will Never Forget In the late 1970s, we were happy to have Clifford Peelers grandsons, Cliff and Mark Ritchie, join the family business. As the New York Times discovered in 2011, the driving forces behind the drinks expanding cult have been the internet and social media, which have played a major role in spreading the gospel of regional favorites (i.e., Martins potato rolls) in recent years. Even though the name of the soda includes the word wine, Cheerwine is not an alcoholic beverage. Most recently, Cheerwine has been added to the menu of Brother Jimmys Barbecue in New York City (a restaurant featuring North Carolina style barbecue). Peeler wanted to create a new soft drink that would use less of it; adding cherry flavoring reduced the amount of sugar needed to make the drink palatable. The early bottles had paper labels with the Cheerwine name along with three cherries molded into the top. The Cheerwine Authentic Soda Society was formed in 2015. Initially, Peeler sold the mint sodas, but he also played around with his own concoctions. Peeler set out on a mission to invent a soda that required less sugar than usual. 10. Bush, Sr. celebrated the Fourth of July in Salisbury, North Carolina, where he could indulge in the drink straight from the source. When Peeler was offered a chance to buy out a Kentucky syrup company that marketed a mint soda, he decided to get into the soft drink business. The 10 Most Caffeinated Diet Drinks - Freedieting When the patriarch passed away in 1931, L.D. Cheerwine Float - My Forking Life It's overly sweet, and even the color is far too unnatural to be appealing. When you think of cherry soda, especially if you're a Yankee, you probably think of Cherry Coke, which debuted in 1985 (via Insider) or Wild Cherry Pepsi, which hit shelves in 1988 (per Pepsi Brattleboro). It's actually asoda, a sweet cherry one at that, and it's been a bonafide hit in the South for a century, according to the official website. The perforated cutout to convert the carton . With the perfect taste secured, he needed a name. Cheerwine says there's a rumor that some soldiers claim they could even kind of make out the drink's logo on the hull of the USS Intrepid. Here's what I thought By Korie Dean Updated April 21, 2023 11:18 AM Salisbury-based Cheerwine and NoDa. Sadly, these no longer seem to be available, but there are tons of recipes for DIY Cheerwine ice cream, like this one from Taste of the South. That's a bit less than today's $22 for cases with 24 bottles! Southern Kitchen Southerners take a lot of pride of almost any food and drink that originated below the Mason-Dixon. Cheerwine is pretty much the sweetest soft drink ever made, and in my opinion the greatest accompaniment to barbecue ever produced, restaurant critic Alan Richman wrote in 2006, pronouncing its flavor a little like Dr Pepper with cherry syrup stirred in., Though its difficult to pinpoint how or when exactly the drink became inextricably linked to N.C.s most famous culinary tradition, according to Harper, Barbecue restaurants have been serving Cheerwine since the very beginning a pairing the soda company has come to refer to as a Southern handshake.. That of course extends to the regional sodas that have become a staple on many a picnic, dinner and celebratory table. Coca-Cola, Pespiand Dr. Pepper were all created in this region, and they remain the go-to drinks for many families across the world. It's the oldest,continuously operated, family-owned soft drink companyCarolina Beverage Corp. and Cheerwine Bottling Co. are still owned by L.D. Cheerwine is home-based out of a small Southern town Salisbury, North Carolina. Though it is now produced in many other states, the original version was created in Salisbury, N.C. The most common question for those unfamiliar with the product is, Well, is it a wine?. These days the "uniquely Southern" drink has a cult following with legions of devotees, including Southern chefs using Cheerwine as an ingredient in everything from donuts to barbecue sauce. If you don't like chopped barbecue plates with a Cheerwine can you really claim North Carolina, When I die, let me go by the way of barbecue, hush puppies, and cheerwine. L.D.s great-grandson, Cliff Ritchie, is now in charge of the company. As of July 2021, Cheerwine's ingredients included carbonated water, high fructose corn syrup, caramel color, phosphoric acid, natural and artificial flavors, caffeine, citric acid, sodium benzoate (to protect flavor), and Red 40. Its also more heavily carbonated than the average soda. This era brought additional franchising as the war ended, taking Cheerwine as far as Longview, Texas. Peeler passed away in 1931 and his son, Clifford, took over as President of Carolina Beverage Corporation & Cheerwine Bottling Co. Clifford not only kept the company afloat during the depression, but managed to keep it profitable. Coca-Cola, Pepsi, Mountain Dew, and Barq's all fizzed up into existence around this time.

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