zara problem statementwhat are the dates for expo west 2022

We're here to answer any questions you have about our services. document.getElementById("ak_js_2").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. It is important to argue that the senior staffs of Zara has largely agreed to the statement that IMC and other marketing initiatives have direct connection with profitability of Zara, where as some other junior staff argued that they do not see any direct connection of IMC and other marketing initiatives with the profitability of the company. The customer has so engaged with the brand that the same product from any other company may not suffice to satisfy the needs and wants of the customer. 5th ed. According to Inditexs report, the closure of 88% of its outlets due to the Coronavirus was the primary cause of the reduction in sales. For example, CAD (Computer Aided Design) pattern design, product designing and fabrication planning are frequently used by many brands. Web. (1994) The effects of advertising on brand switching and repeat purchasing. Your privacy is extremely important to us. Khare, A., & Rakesh, S. (2010) Predictions of Fashion clothing Involvement among Indian youth. As there is no hard and fast rule about the contents and number of questions that can be included in a questionnaire, therefore, the researcher had the opportunity to use own discretion, for instance, questionnaire of this dissertation only contains those questions, which are crucial to the research how brand awareness & brand loyalty can stimulate customer involvement. Devangshu Dutta, managing director of Third Eyesight, a retail consultancy based in the capital, reckons that Inditex may be taking a long-term view of the Indian market and relying on strategic pricing. In the traditional sense, Zaras largest competitor is H&M, on the other hand, the brand is now also facing a slew of internet-based competitors. Keeping this thing in mind provision of kiosks can also provide easy outlet for the products of company. The company has achieved a major success in the The gross margin, which has increased by 7% to 6,300 million Euros, meaning a 57.1% on sales, 27 basic points more than in the previous year. Our advertisement would be published on the most popular and glossy supplement of magazines and newspapers to catch the eye of customers. Companies also track customer choices by using those modern forms of promotional tools (Oh and Loker, 2002). Web. August 30, 2021. https://ivypanda.com/essays/zara-fashion-retailer-brand-awareness-and-loyalty/. (2007) Five Disruptive Customer Experience Strategies. http://managementfunda.com/advertising-types/. Zara already has shops in 74 countries of the World. Different brands have developed different images in the minds of customers upon which they are showing different appeals and buying attitudes. ZARA is one of the largest fashion apparel companies in the world. Malhotra, N. K. (2009) Marketing Research- An Applied Orientation. About 48 percent of the respondents have agreed to the point, 16 percent have disagreed, whilst the rest 36 percent have not commented anything. At the same time, it would use both primary and secondary data in order to discuss how brand awareness and brand loyalty can stimulate customer involvement with case study of Zara. The information and communication system owned by Zara leads to cost advantage to Zaras operations and adds capability of responding rapidly and up to the mark. The contribution of sales in stores located outside Spain has reached 68% of the total figure, and all chains have increased their sales percentages on international markets, demonstrating their desire and ability to expand at a global level. The main indicators for the financial year 2009 of the group are as under: Zara has adopted a different marketing strategy form beginning which is not to advertise through traditional media. Special Advertising & others: Zara, in order to conduct the campaigns, should also emphasize on occasions such as demonstrations at fairs, concerts, and /or sponsoring local events, sporting events, and so on. On the basis of such information, they develop and restructure their designing and production process and offer the manufactured items as soon as possible to the market for quickly capturing customer value and establishing a long- term relationship with them (Craig, Jones, Nieto, 2004). One of the other key results of the survey suggests that the respondents think that Zara should use all media of communications to increase customer involvement. Do you think Zara should use latest software to maintain relationship with customers? Zara contributes up to 70% of Inditexs Revenue. Then forecasting indicates understanding the future demand of a customer or a particular customer segment. However, because of inadequate time and more convenient medium, data has collected by using more instantaneous method, as the researcher wanted to avoid the hazard and the risks of potential bias that arises from face to face interview. As stressed in the case, the performance of the partners leaves much to be desired. The problem statement identifies the current state, the desired future state and any gaps between the two. Web. The purpose of such activity is to broaden the perception of buyers in terms of enhancing the level of their awareness and loyalty level to the brands (Recklies, 2006). Stores have adequate shelf- space, decorated by lights, photographs and other elements of attractive interior designing and the latest collection of apparels as well as fashion items. New Delhi: Prentice Hall of India. Lehmann, D. R. & Keller, K. L. (2006) Brands and Branding: Research Findings and Future Priorities. Marketing is very necessary for the growth of a product or brand and get maximum market share in short time. Zara has a very strong financial position and growth rate in last couple of years. By producing superior quality products and delivering them at comparatively cheaper rates, some world- class- brands have become able to gain that advantage. Journal of Consumer Marketing, 10(3): 18-24. Course Hero is not sponsored or endorsed by any college or university. About 68 percent people argued that they agree with this statement, whereas about 20 percent disagreed to this statement. Interactive websites are the main source to attract more traffic and keep in touch with customers which helps to improve and change in products according to the requirements of the customers. Fischer, M., Volckner, F., & Sattler, H. (2010) How important are Brands? Customized websites give customers such opportunity through which they can communicate their demands and requirements to the brands. WebProblem Statement Zara is a fashion clothing manufacturer and retailer, with more than 2,200 stores distributed in 96 countries. Therefore enhancing its capacity utilisation by producing cheaply will enable the consumers of the business to benefit from lower prices, The competitors present in the market, like Hennes and Mauritz (H&M) can capture high share of the market; therefore, Zara should hit the market by restructuring their pricing policy, A unique selling price would help Zara to differentiate its apparels from those of the rivals, The fact that the global financial crisis has resulted in many unemployment in the world, the purchasing power of the consumers have reduced. To address the issues mentioned above, Zara will have to create the quality management philosophy that will serve a the foundation for building relationships with suppliers and catering to the needs of the end customer. Doyle, P. (1990) Building Successful Brand: The Strategic Options. Zaras supply chain updates its online and retail collections twice a week. Dedicated to your worth and value as a human being! According to the research methodology books of Cohen, Manion & Morrison (2007) and Zikmund (2006), secondary resources is more dependable and valuable than primary resources as it is processed data, which approved by the prominent universities as well as publishers. A company's vision statement reflects its long-term goals and how it sees itself in the distant future. instead of focusing on sales, we should focus our attention on reducing costs. Thank you for taking the time to read this, and do share your thoughts on this case study in the comments section below. For achievement of our objectives following branches of advertising would be utilized. In order to keep our stores looking fresh and trendy; Zara is investing heavily in their store layouts. Engel, J. F., Blackwell R. D., & Kollat D. T. (1995) Consumer Behavior. Even with the increase in online sales, sales are still only 89% of what they were in 2019. In addition, fashion products serve the basic function of enhancing the personal appearance and style of customers, thus Zara represents a type of product category in which the customers are more likely to be actively involved in both the purchase and usage of the products according to their tastes and preferences (Kabiraj and Shanmugan, 2011). Particularly, there is an obvious lack of the leadership approach that would help the company members get the priorities straight and introduce a new QA framework. Findings and Result: Chapter four of the dissertation is one of the most interesting and important chapters as it will analysis the collected data and provide the result of the survey in accordance with the prescribed research approach. Many of them commented that in certain cases, during winter, after ordering a certain type of sweater at extreme cold, Zara delivered it long after winter had gone. Research demonstrates that customers have split up by numerous brand images in an average day as they go about making their purchasing decisions (Jae, et al. S. (2002) Technology, Customization, and Time- Based Performance in the Apparel and Sewn Products Industry. Black & white: The businesss symbol must be enough neat and clearly visible so that anyone can easily distinguish it even when the screen of the advertisements are not so clear, or even is black and white; the symbol has to be identifiable for the reason of the outline and structure of the symbol and not for the colours. By using Zaras own website and these social networking website people can keep in touch with store without coming to store and this thing will increase the market share with the help of low cost solution of online marketing. Loker. However, Zara does not rely much on traditional form of advertisement like other homogenous brands. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. This promotes consumerism while promoting environmental sustainability. This begins with the name, symbol, motto, colours, quality, wrapping, and all other natures, which would work as trademark for the brand; the very first imperative aspect for a brand is the brand name Kotler (2003) identified that 6 core principles are present to pursue before preferring a brand name; a brand name should be: In addition, brand awareness refers to the extent to which existing and potential customers are aware of a brand associated with a particular product (Tsang-Ming, et al., 2010), implying that this important marketing concept essentially relates to the impression that people creates of a particular brand (Brakus, Schmitt, and Zarantonello, 2009). In this regard, some famous brands have association with social networks involving MySpace, Facebook, Flicker and Twitter etc. Well planed customized marketing campaign according to the current requirement of the time. The feedbacks received from this question have been a mix reaction from the side of the respondents. In case of Zara, the company is not current using this strategy. Avolio, B J, & Yammarino, F J 2013, Transformational and charismatic leadership: the road ahead, Emerald Group Publishing, Bingley. Under this program, they incorporate celebrity endorsement, event management and contest and sweepstakes in order to increase young generations perception for the involvement with their brands (Mellenius, 2008). Therefore, the industry is highly enthusiastic for having adequate level of IT support for both communication and service purpose. In this context, the aim of this study would profoundly assist fashion companies to boost their sales, enhance competitiveness, and maintain high customer satisfaction levels by developing a marketing mix that utilises brand awareness and brand loyalty initiatives to stimulate more customer involvement. Some brands also publish articles and newspapers to pull the attention of fashion- conscious customers (Mellenius, 2008). Each year, the design team produces 50,000 pieces of work. What Makes a Fashion Retail Brand, and One That Can Be Trusted: Zara? Additionally, voting and delivering feedback or commenting on designs through the site is also possible. Presence of location advantage is prominent for having huge customer traffic. It also inclines customers to put their self- expression and emotion for brand involvement. Problem area addressed with analytical views and relevant descriptions, Brand experiences arise in a variety of settings when consumers search for, shop for, and consume brands; accordingly, researcher conceptualized brand experience as subjective consumer responses that are evoked by specific brand related experiential attributes in such settings; researcher showed that brand experience can be broken down into 4 dimensions (sensory, affective, intellectual, and behavioural), which are differentially evoked by assorted brands, Building Successful Brand: The Strategic Options, Problem area addressed with analytical views, and the research is entirely descriptive, There are four levers for developing such brands: quality, service, innovation, and differentiation; strategies built upon obtaining brands normally fail to work as they have more geared to fulfilling the interests of the stock market rather than the long-standing interests of consumers; moreover, the hazard of the brand in the balance sheet argument is that it leads to weaker rather than stronger branding strategies, Brand Relationships and Switching Behaviour for Highly Used Products in Young Consumers, This research has scrutinized customer brand relationships to institute that brand relationships subsist beside every aspect for youthful customers in a rising economic background, to explore the pressure of nobles, relatives, and brand relationships on switching plans between youthful customers, and observe the effect of price alterations on switching plans in the perspective of brand relationships; so, the research has designed with precisely presented quantitative approach, The results suggest that young consumers develop relationships on all brand relationship dimensions; though young consumers develop relationships with the brand, a difference in the relationships is present that the younger age group develops as compared to the older age group; younger age group loves their brands and is more passionate about them while the older group develops strong brand relationship but is relatively more rational, Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product, The study found out that brand awareness is a prevalent choice tactic among in experienced consumers facing a new decision task, brand awareness may trigger differences in information processing, whereas the absence of a known brand in the choice set may evoke an inductive process of information search and trial; additionally, consumers choice tactics in purchase of a common, repeat purchase product tend to change with increasing experience in making selections, Most of the respondents are either financial accountants, or financial managers consists of both temporary and permanent employees of Zara, Respondents group who have completed graduates and post graduates, M.Com, B. Com, PhD, MA, ACCA, BBA and so on, Most of the customers are member of 16 to 35 age groups. Marketers basically dont have any control under the second category since this kind of advertisement depends on the preference of editorial staff. This dissertation consider the employees and management of Zara to interview as they easily can understand the impact of brand awareness and brand loyalty on customers as well as on the profitability of the company. Engel, J. F. Blackwell, R. D., & Miniard, P. W. (1995) Consumer behaviour. At this stage of the paper, it is essential to recall a very important opinion of Aaker (1991) that was agreed upon in the literature review section after justifying why the statement is important, and why it is necessary to agree with it. To avoid this problem brand image should be communicated through advertising so that customers do not only consider the design but brand and quality as well. If some business is doing good without marketing it dose not mean that the business has captured maximum market and there are no more opportunities to grow. In terms of feedback, Zara finds feedback very important as they take customer. As a result, this chapter would provide practical evidence on the impact of brand image and brand loyalty, which have discussed in findings and literature review chapters; however, this chapter concentrates more on Zara Fashion as it would analyse this case. Journal of Marketing Research, 16(1): 28-43. Zaras current focus is on recovering from the COVID-19 situation and strengthening its web presence. IvyPanda. After taking these steps we will be able to compete in the market very easily and can get benefit in long run. According to Tehnopak, the retail consultants, the revenues of corporate retail sector in India will grow 20-fold from 7bn ($14.1bn, E10.3bn) to 140bn over the coming decade. Now- a- days, customization through internet is getting more effective for the increasing customers perception towards involvement. Indeed, Kotler (2003) has provided a crucial idea by stating this theory, because in this era of globalisation, where hundred of thousand of companies try to compete in the same field, it is only possible for consumers to recall a particular brand when its name is short and smart. On the other hand, as the researcher intended the interview two separate groups of respondents, the questionnaire had also provided to employees and management of Zara. The brand should be able to continue these cycles even further in the future. Zara relies on ultra simplicity through the practice of continuous improvement. Zara is a leading global retailer of outfits and accessories with many stores around the world. The researcher put forward this question to the employees and the management of Zara with the aim to know about the quality of service that the company provides to its customers. By such types of community integration, various brands can inform the potential buyers about their current offers and thus create enthusiasm for visiting their stores. In this strategy, brands provide various kinds of customer- oriented fashionable tools.

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